Guest Blog: ‘Our Biotech Marketing Transformation with DOJO AI’
Guest Author:
Margaryta Molibozhenko, Marketing Manager, Arralyze
Marketing complex biotech products like our single-cell analysis platform presents unique challenges. Between explaining sophisticated technology and competing with industry giants, we needed a strategic advantage and implementation fast.
Enter DOJO AI, which significantly accelerated our marketing efforts. Here's what happened.
The Challenge: New Player in a Competitive Market
As a new, specialized biotech company with revolutionary technology, we faced the classic startup dilemma: how to gain visibility and market traction with limited marketing resources.
Our established competitors had the advantage of larger budgets and existing market presence, while we needed to build awareness from the ground up across multiple channels.
Enter Dojo AI: Our Marketing Powerhouse
Working with DOJO AI revealed insights we hadn't been able to see before. Within days, DOJO AI had:
Mapped our competitive landscape - DOJO AI identified our exact position relative to competitors, spotting market opportunities we hadn't noticed. The analysis included achievable KPIs specific to our market segment and current performance metrics, giving us a realistic benchmark of where we stand today and what success looks like in our industry. We suddenly had a clear view of our competitive position and where we could win.
Crafted a precision-targeted traffic strategy - Instead of vague suggestions, DOJO AI delivered a detailed roadmap to significantly increase our visibility. The multi-channel approach covered everything from SEO to scientific community engagement — all tailored to our specific technology and audience.
Maximized our Google Ads budget - The geographic targeting strategy DOJO AI developed focused our limited budget on high-potential markets with keyword recommendations in multiple languages. Our modest budget suddenly became much more effective.
Transformed our content creation process - When our scientific paper was published, DOJO AI quickly created tailored content across blog, social media, and email channels. The AI efficiently adapted the same core information for different target audiences, saving tremendous time while maintaining technical accuracy.
The Results: From Strategy to Implementation in Record Time
The most remarkable part of working with DOJO AI wasn’t just the comprehensive strategy — it was the dramatic time savings. DOJO AI quickly grasped our technical product and its benefits, then efficiently tailored messaging for different audiences and channels.
What would have taken weeks to create manually — custom content for researchers, procurement teams, and executives — DOJO AI delivered in hours, all while maintaining the technical accuracy and our KPIs. Instead of spending hours explaining our technology, we could focus on execution.
