Rethinking Marketing.
DOJO is built of deep expertise in marketing and tech - and a shared vision of its future.
"While enterprise brands leverage expensive agencies and consultants to optimize their marketing operations, challenger brands remain trapped in fragmented tools and conflicting data.”
Even with bolder visions and better products, Challenger Brands struggle to compete in the modern marketing landscape.
We saw global brands trying to fix bad marketing with worse tech.
When it didn’t work, they brought in agencies and consultancies to fix the mess.
We witnessed as CMOs paid the price of outsourcing, losing C-Suite credibility and much-needed resources.
Meanwhile, AI systems were already transforming complex and dysfunctional operations into streamlined processes in other industries.
When we looked at the state of Marketing, we saw an opportunity to rethink a function from first principles, eliminating guess-work and empowering Marketers to take back control of their brands.
Our Vision
A future where Marketing is an efficient and effective engine of growth. Where Marketers are empowered, not overwhelmed. And where CMOs and their teams, through tech, become both creative innovators and growth engineers.
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Simple.
We believe technology should make complex, simple. Legacy systems have turned Marketing into jargon - we’re turning it into growth.
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Intelligent.
We believe technology should adapt itself to the team, its goals, market, and customers. Not be a one-size-fits-none solution.
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Effective.
We believe Marketing will only be effective when Brand and Performance data are integrated to deliver a truly omnichannel experience.